THE FOUNDER
Tracey Hosking van Eck
MY STORY
Lola Liquorice began as a small, hopeful idea over five years ago. At the time, starting something from scratch felt overwhelming, so I put it aside and explored other directions — clothing, gym wear. I tried different concepts, but none of them felt right.
Five years later, while on holiday with my boys, we spoke about being brave enough to step outside what feels familiar. That conversation shifted something in me. It felt like the right moment to begin. After years in the corporate world, I was ready to create something of my own.
The idea of Lola Liquorice never truly disappeared. A friend encouraged me to speak with her husband — a talented graphic designer — and together we shaped the first pieces of the brand. Through him, I met an exceptional leather craftsman, and suddenly the path forward was clear.
From that collaboration came the Jean Maxi Tote — our first design, created with intention and care. It's named after my grandmother, Jean Simpson. A simple, quiet tribute to someone important in my life, and the beginning of a dream I finally chose to pursue.
OUR MISSION
More Than a Label
Lola Liquorice is more than a label — it's a lifestyle brand born from passion and persistence. We are dedicated to creating timeless, handcrafted pieces that celebrate individuality, craftsmanship, and the beauty of thoughtful design.
Each product tells a story and is named in honour of someone special who shaped the journey. Starting with the exclusive release of the Jean Maxi Tote in a range of colourways, this marks only the beginning of something truly special.
Lola Liquorice may be small for now, but it will grow into a carefully curated collection of beautiful things to wear and to cherish in your home.
Created with love, inspired by life.
— Tracey Hosking van Eck, Founder